Red Bull Case free essay sample

The first segment it should enter is the ‘health conscious’ consumers. The ‘low calorie sugar-free’ version of red bull was less advertised before as it was considered wimpy but now for deeper penetration, it is important to launch and promote it in the market. Apart from that, in order to widen its market segment, new flavors and more variety should be introduced to capture new consumers because of the continuously ageing first generation and the ongoing challenge of recruiting a new generation of 16-year-old consumers each year.Also, Women between the ages 23-35 who wish to feel younger should also be targeted in such ads so that they do buy it and feel energized and feel younger. Though I personally think overall the tactics will prove successful for years to come, the mysterious quality surrounding the drink that has proven successful currently will forever play a part in increasing the brand equity of Red Bull. We will write a custom essay sample on Red Bull Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Free Essays on Florida In The Year 2010

Florida in the Year 2010: The Effects that Florida’s Young and Old Will Have on Our Future As we approach the half way mark in this decade of Florida’s history in the new millennium, we have somewhat of an idea of what is in store for Florida government and it’s constituents. As advances are made daily, we can see vast changes and improvements in the political, social, and economic arenas of our state. But what is to come in the next five years? What exactly will Florida look like as it ends this decade in the year 2010? We can use information that we have collected from the recent past (such as the 2000 census) and reach back into our states rich history to predict what we can expect in the near future for Florida. Florida would not be what it is today if it were not for the residents that live in it. The people that reside here and their backgrounds and beliefs are the driving forces behind all that makes this state work. Therefore, it is Florida’s population that is the first indicator as to what changes are in store for it’s future. While Florida’s ethnic flare in the south and our historical increase in immigrants from Latin and Southern American countries have been a steady constant in the population, there are two other demographics that are steadily rising and are taking the forefront in Florida’s population shift. As the products of the â€Å"Baby Boom† generation that occurred post World War II are nearing the golden years of retirement, they are migrating south and seeking the warm sunny beaches and communities of Florida as their new homes. The sixty-five years and older demographic has exploded, and in the 2000 census this age group consisted of 17.6 % of Florida’s total population (Florida Quick Facts, 2003). These senior citizens are not concerned with being located near urban centers where proximity to a job is of importance, so they have sought out the suburbs of cities such as Tampa, Orl... Free Essays on Florida In The Year 2010 Free Essays on Florida In The Year 2010 Florida in the Year 2010: The Effects that Florida’s Young and Old Will Have on Our Future As we approach the half way mark in this decade of Florida’s history in the new millennium, we have somewhat of an idea of what is in store for Florida government and it’s constituents. As advances are made daily, we can see vast changes and improvements in the political, social, and economic arenas of our state. But what is to come in the next five years? What exactly will Florida look like as it ends this decade in the year 2010? We can use information that we have collected from the recent past (such as the 2000 census) and reach back into our states rich history to predict what we can expect in the near future for Florida. Florida would not be what it is today if it were not for the residents that live in it. The people that reside here and their backgrounds and beliefs are the driving forces behind all that makes this state work. Therefore, it is Florida’s population that is the first indicator as to what changes are in store for it’s future. While Florida’s ethnic flare in the south and our historical increase in immigrants from Latin and Southern American countries have been a steady constant in the population, there are two other demographics that are steadily rising and are taking the forefront in Florida’s population shift. As the products of the â€Å"Baby Boom† generation that occurred post World War II are nearing the golden years of retirement, they are migrating south and seeking the warm sunny beaches and communities of Florida as their new homes. The sixty-five years and older demographic has exploded, and in the 2000 census this age group consisted of 17.6 % of Florida’s total population (Florida Quick Facts, 2003). These senior citizens are not concerned with being located near urban centers where proximity to a job is of importance, so they have sought out the suburbs of cities such as Tampa, Orl...

Historical Development of Modern Nursing Essay Example | Topics and Well Written Essays - 750 words

Historical Development of Modern Nursing - Essay Example This means that they have the right to actively participate and collaborate with the healthcare provider. In order to achieve a maximum level of wellness, a nurse should be mindful of the consumer’s rights for the need for care. The environment, being a major determinant, ranges from the individual’s home to hospital agencies and the society. An individual’s environment is very important in determining one's health. Environmental factors can be psychological, spiritual, legal, political, and economical, among others. Other temporal aspects that may determine individual’s health are the family, community, the general health care system and the individuals themselves. An individual’s genetic characteristics and life experiences determine the health factors. A philosophy has to understand that an individual’s life is a continuum which extends from a high level of wellness to cessation. Individuals have adaptive and recuperative abilities which d etermine the extent of altering ones health status depending on the movement of the individual on the continuum, either towards the positive or the negative as a response to the health care system intervention. Wellness is a dynamic state of physical, psychological, spiritual and social well being. ... This is because people performed it as a compassionate wish of helping others without the recognition of it as nursing. Mainly, it naturally belonged to women as a nurturing job, with an expectation of looking after the sick, the young and the elderly. At this age, there was no training in regards to care giving. In the majority of cases, it was based on experience and observation. They believed that illness came as a result of invasion by evil spirits to individual’s body. Using magic, charms, hypnosis among others, people believed that medicine men and witchdoctors had power over the evil. The final option to send away evil spirits from a person involved trephining where a hole was drilled into the individual’s skull without anesthesia. Middle Aged Nursing During this period, crusaders, prisoners and religious orders provided care. There was no formal education or people under the direction of experienced nursing or any job training. Religious orders from Christian ch urches had basic nursing experience and provided guidance and direction. At this period, there was Protestantism with followers confiscating hospital and school properties connected to Roman Catholicism. This made nursing go to the lowest level, with nurses fleeing for their lives. This created a shortage of nurses and many hospitals closed, leading to no provision for the sick and no care at all. This rendered nursing the work of less enviable women, drunks, prostitutes and prisoners. Because of the situation, cleric Theodore Fliedner and Frederika, his wife, set up the Kaiserswerth institution to train Deaconesses, which was the first formal training school for nurses in Germany. At this school, Florence Nightingale

I want you to paraphrase the Human Rights Standards, i will write down Essay

I want you to paraphrase the Human Rights Standards, i will write down in the description bow what i want you to write about - Essay Example This is in order to avoid undermining the presumption of innocence and to reinforce the prosecution’s case. Similarly, a trial judge’s direction to the jury is nonjudgmental and not mandatory as per the law. This implies that the jury is at liberty to establish that the accused had acted with objective founded on the evidence presented at trial. The court should ensure that it upholds human rights of the accused to access fair trial and prove his or her innocence. The jury needs to gather enough evidence that finds the accused to be on the wrong of committing the unlawful act. The human rights standards protect all the accused persons against unfair justices or disregard of their innocence by the trial courts. As a result, it ensures that the courts must confirm without any trace of doubt that the accused was liable of committing an unlawful act or had the intent of breaking the

Academic and professional work experience goal statement

Academic and professional work experience goal statement ACADEMIC PROFESSIONAL GOAL STATEMENT Valuable work experience has helped me to develop strong qualitative architectural expertise along with good leadership and communication skills. This has helped me to tackle complex issues in my field of work and gives me the confidence to pursue post graduate studies. I am Sruthi Maria George, currently working in an architectural consultants firm as a Junior Architect. With a strong desire to create artistic, creative and imaginative building structures, I chose Bachelor of Architecture for my under graduate studies. After completing my bachelors, my next step was to get a job in a challenging and dynamic environment and so I did find one as soon as I returned to my parents residing in United Arab Emirates. Throughout my work tenure so far, I have been working on challenging design projects which emphasized on creating healthy and eco-friendly buildings and environment. One of the major requirements to be fulfilled while planning and designing of the projects was the attainment of a ‘PEARL 2 rating, a class of sustainable approach known as ‘ESTIDAMA which consists of sustainable planning strategies. This field influenced me to know more about the environmental aspects in order to widen my knowledge and career skills. With the rise of disasters occurring around the world, we as humans need to be aware of the factors that lead to these natural calamities. A few environmental issues identified would be as follows: Global warming Climate change being recently observed is the main result of this global warming. The ozone layer of the earth being depleted with the increased use of chlorofluorocarbons (CFCs) in refrigerants, propellants and solvents, emission of carbon dioxide from burning of fossil fuels (petrol, diesel, kerosene) and other greenhouse gases. This degradation of the ozone layer affects the ultraviolet filtration of the suns radiation, causing the earths temperature to rise and having negative impacts on the living beings on earth. Energy exhaustion Tremendous use of non renewable sources such as fossil fuels, natural gas and coals over the years are being depleting and adverse effects on air quality causing human and environmental problems. These needs to be replaced with renewable sources of energy such as solar, wind, hydro, geothermal, biomass energies etc. Landfill waste With the increase in population and their activities, waste disposal is taking place on a higher rate. The adverse effects of this landfill wastes are pollution of the environment, emission of methane gases which is a greenhouse gas leading to the depletion of the ozone layer and other hazardous impact on the livings things and   the environment. This needs to be reduced by incorporating waste reduction and recycling strategies. Threat to ecosystems and endangered species Biodiversity enhances the productivity of the ecosystems. Threat to biodiversity leads to the destruction of the ecosystem, thus affecting the ecological pyramid and the food web. A recent article which caught my eyes, a killing game of dolphins and whales which takes place in Denmark by the local teens to show that they adults. These creatures have become near to extinction due to this. Deforestation Due to the increase in human population and their activities, conversion of forests to non- forest areas for development purpose is on a rise. This contributes to the increase of carbon dioxide content in the atmosphere, loss of biodiversity and soil erosion leading to natural calamities. Pollution Air pollution resulting from the burning of fossil fuels from vehicles and industries, hence affecting the environment and the health of humans. Contaminating water bodies by disposal of wastes leads to degradation of the ecosystem and human health issues. A masters degree in environmental studies would help me to become personally aware of the existing and future environmental issues arising in todays world. It would help me to understand the issues on a broader aspect of view and to resolve them by creating environmental friendly designs contributing to the wellness of the social economy and for the beneficial use of the future generations. The main environmental specialization that I would like to do is the studies on sustainable development as this combines the social, economic and environmental aspects. As this field, is going global and is one of the major considerations in todays world, specializing in this field would be of international standards and quality. University of Illinois is one of the few and reputable institutions in the world to offer an innovative course which combines environmental studies and sustainable development as a joint online program without having me to compromise on my current working status. Hence I sought to pursue my higher education here. If given a chance to pursue my post graduate studies in University of Illinois for Masters of Environmental studies specializing in sustainable development and policy, I would prove myself to be an asset by my hard work and dedication to the department and the university. Thanking you. Sincerely, Sruthi Maria George

Nivea (1911)

Nivea (1911) is a worldwide body-skin care well known brand. A German company named Beiersdorf, which is founded on 1882, owns it. Nivea is a Latin word (niveus/nivea/niveum), which means â€Å"Snow White† [1]. The most important aims of Beiersdorf is to have its products as close as possible to its consumers and understand them in its many different markets and satisfy them with skin-body beauty care advanced products [1]. In return, Beiersdorf is gaining the trust and appeal from its customers. Case synopsis: Beiersdorf is one of the companies that seeks continuous and regular market development. Market can be developed by finding the gap (need) in the market and trying to fill the gap by developing a new product (satisfying the need through market-oriented approach), or through product-oriented approach by creating good quality product and introduce it to the market. Beiersdorf market research have identified a market gap which led to NIVEA VISAGE young (product) introduction in 2005 to the market in order to fill the this gap (market-oriented approach). After developing a balanced and effective marketing mix the company re-introduced the NIVEA VISAGE young range in 2007 where the product had new formula, new design, new packaging, and new name. Statement of the problem: Beiersdorf market research have identified a market gap which led to NIVEA VISAGE young (product) introduction to the market in order to fill this gap (market-oriented approach) [2]. The company needed to develop a balanced and effective marketing mix (product, price, place, promotion) in order to well suit the product, target market, and to meet its own objectives. Causes of the problem: Beiersdorf wanted to develop a balanced marketing mix (product, price, place, promotion) specifically for further optimizing of the company position in the market. Each marketing mix variable have been addressed carefully to achieve the company goals and targets. Case analysis: Beiersdorf did a market research in order to understand the market and to build effective marketing mix by identifying the target market segments. The research plan was to gather information using different research approaches and instruments such as listening directly to the consumers through focus groups, and experimental product testing. Findings were impressive and led to significant changes into the product, product price, place, and promotions. Findings of the research regarding the product showed the company the way to satisfy a significant segment. The research showed that younger costumers (age group of 13 – 19 years old) desires more dedicated face care product that offers a ‘beautifying’ benefit, instead of a solution to skin problems [1]. Competitors available product at that time mostly concentrates on skin problems solution rather than normal face care products. Using experimental research approach, the final product improved and changes included: * The product made far more effective and consumer friendly * The formula used for some products has been changed and natural substances have been employed * New products introduced to the market * Attractive product pack design targeting young women group used * Larger pack size introduced with new product description. Each of these product improvements has its own purpose weather to attract the young women segment, Show the company commitment toward the environment, or strengthen the product range, to better meet the needs of the market. Pricing of the any new product has to provide value for money in the market and to be attractive for the targeted segment customers to buy. Several pricing strategies firms can use such as cost based pricing (the price cover the cost or include some profit), Penetration price (initial low price ), and price skimming ( premium price ‘first to buy’ customers). NIVEA VISAGE young re-introduced with a higher price than the previous edition of the product. However, this illustrated value for money were new natural formulation has been used, packaging and extended product range [2]. Nivea also took into consideration when pricing the product the targeted segment were young girls are targeted the product is bought by their mums. Which explains the reasonable and balanced pricing between the features the product offers, benefits of the product, and how much do is it cost. Nivea was the price leader effectively of this market segment were it sets the price level that competitors will follow or undercut by ensuring competitive price. Beiersdorf didn’t forget study regarding the place element of the marketing mix. Place often refers to distribution strategy, place where the product will be sold. One of the important aims of Beiersdorf is reaching to their targeted customers regardless of their locations. As a result, the company used different channels to reach their customers such as retail outlets where 65% of the product selling from the targeted customers occurs, and large grocery chains where the other 35% sales comes from [1]. Smaller retailers can be reached through a wholesalers and online selling of the product through a retailer where the costs of producing small orders will be high for the company. The promotion key of the marketing mix was so important to communicate with the targeted segment customer about the product availability and persuading them to buy the product [2]. Two main types of promotions are there, above-the-line (TV and newspaper advertisements) and below-the-line (events, Direct mails, PR, branding, and sales promotions). Nivea was a consumer-led in the NIVEA VISAGE young promotion where the strategy reflected the lifestyle of the targeted segment audiences and the range of the available media. Nivea used below-the-line strategy in their promotion campaign. The main part of the promotion was letting the customers to experience and test the products through distribution of the product samples. In addition, Interactive online magazine was launched and named FUN, YOUNG, & INDEPENDENT (FYI) to give the targeted customers of the young girls the confidence to become young women act independently. Also, social networks haven’t been forgotten, where NIVEA VISAGE young pages were available on MySpace and Facebook to reach as much as possible targeted audiences. Alternative recommendations: Based on the research of the market carried out by the Beiersdorf, set of recommendations might be useful suggested: * Differentiate the product specifications and names according to the age group. 3 years old girls would love to have a product named on her favorite cartoon character, which will attract her to ask about the product or buy it. * Providing a completing set of tools with product or at least one tool such as a mirror as a promotion * Sending people to houses to introduce the product * Using above-the-line promotions such as TV and yellow pages ads. * Provide a seasonal produc t where in summer provide a product edition with a lime or mint fleshing smell.

Requirements of legislation Essay

Explain how the requirements of legislation, codes of practice and agreed ways of working influence professional supervision. Legislation has leaded us to the point of view that supervision is the requirement for all staff: 1) National Minimum Standards – Supplying good practice of supervision is a mandatory requirement set by National Minimum Standards in UK– covering all criteria and aspects of practice (for example policy and procedures; job descriptions and keeping a balance between outcomes for organisation and the development of the staff), career development needs – (for instance professional training), ensuring that staff gets support from supervisors in the area where they are not coping well. In my setting the staff is supported for acquiring continuous professional development courses offered on-line by the HighScope Research Foundation, time is set for in-house CPD sessions by supervisors. One- to one sessions are held by the supervisor to identify the gaps and allocate the distribution of CPD. Staff is given clear guide lines on safe guarding and other policies, procedures and the job descriptions, realistic outcomes are set for the nursery by supervision, keeping in view the current level of development of the staff. 2) Revised EYFS Welfare requirements — In our practices this has lead to staff being advised to report to any inappropriate behavior of other staff leading to abuse and neglecting of children in the setting and the supervisors maintain absolute confidentiality of such matters Use of mobile phone is prohibited. Staff is not allowed to take pictures of children from their mobile phones. Alternatively sharing pictures on social media websites is strictly prohibited Staff is encouraged to take on CPD – 100% financial aid is provided to take online HighScope courses, once the gaps are identified by talking through the supervisor. 3) CWDC resources – performance management and dynamic and enabling supervisory relationship – This has provided a supervision tool, where quality and service standards are met at the same time retaining the staff. In my setting staff is encouraged to take new skills and knowledge and implement them. They take balanced and calculated risks and experience their new learning in action, without the supervisors taking control of their activities and blaming them for unexpected outcomes. Eventually this leads to success in outcomes. High quality care services are provided with new skills, development of integrated working is supported along with CPD. Bibliography: Book: Jane Cook, (2013) Leadership and Management is Early Years, Practical Pre-School Books Website: www.makingthedifference.com.au/†¦/professional-supervision https://www.childwelfare.gov/management/mgmt_supervision/performance/ http://en.wikipedia.org/wiki/Performance_indicator